Category: styling
A custom styling primer formulated with provitamin B5 that provides color, UV, and heat protection (up to 450°F). Formulated for your unique hair goals with a personalized level of hold. Size: 6 oz
I was skeptical about a primer doing both hold and heat protection, but the provitamin B5 formula left my hair feeling soft instead of crispy. My waves stayed defined all day without that stiff helmet look, and the 6 oz bottle has lasted me months with daily use.
The 450°F heat protection sold me, and honestly it's been a lifesaver for my daily blowout routine. My hair feels soft and has just the right amount of flex without turning crunchy, and the custom hold level actually feels dialed in to what I asked for.
The heat protection up to 450°F is exactly what I needed since I flat iron every single day, and my strands still feel silky afterward. I picked the medium hold option for my wavy hair and it keeps my style defined without that crunchy feel. Even on a humid day, my blowout lasted through a whole wor