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My straight hair usually goes flat by noon, but this shampoo actually keeps it lifted all day. The ends feel way less dry now too.

It actually keeps my roots from getting greasy while not drying out my ends—been using it three weeks now and my hair stays fresh all day.

My hair usually looks flat by noon, but this shampoo actually keeps it voluminous and clean without drying out my ends. The roots feel fresh hours later, which is a huge win for my 1B hair type.